Traditional distribution often moves repeat case quantities through controlled pallet flows. Ecommerce introduces mixed orders, single-item parcels, more sorting, more drops and a wider range of void space.
Common failure points
- Too much internal movement in an oversized carton
- Insufficient edge or corner protection for repeated handling
- Carton strength selected without considering parcel-network compression
- Packing rules that vary between operators and shifts
A more reliable approach
Segment products by fragility and geometry, define right-sized carton rules, verify cushioning placement and test representative order combinations under the expected distribution conditions.
Source and further reading
This English briefing is an original summary prepared for international readers. The linked Chinese WeChat article provides the source topic and project context.
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